No. 002 Live

The Joan Vermeulen Arboretum

A new 200-acre arboretum in Sprakers, NY, in the Mohawk Valley, preserving native and heritage trees while pursuing ArbNet Level I accreditation. Land with a layered history: pre-colonial Mohawk territory, Revolutionary War events, mid-20th-century horticulture, and six decades of conservation stewardship.

The Brief

Let the grounds do the talking

Unlike a restaurant or a shop, an arboretum's site isn't selling a transaction, it's setting expectations for a visit and building credibility as a serious conservation institution. The live site covers visiting info, plant collections, education programming, the land's history, and a call to join as a volunteer or board member — grounds-first, not sales-first.

The Joan Vermeulen Arboretum is a nonprofit in formation, so this site is deliberately institutional in tone: history and credibility first, transactions (donations, memberships) to follow as the organization grows.
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